Tata Curvv : In the ever-evolving landscape of the Indian automotive industry, Tata Motors has once again pushed the boundaries with the launch of the highly anticipated Tata Curvv.
This stylish compact SUV has taken the market by storm, offering a perfect blend of cutting-edge design, advanced technology, and versatile powertrain options.
Let’s delve into what makes the Tata Curvv a game-changer in its segment.
Tata Curvv Design: A Head-Turner on the Roads
The Tata Curvv’s design language speaks volumes about the company’s commitment to innovation.
The SUV’s silhouette features a distinctive coupe-like roofline that gives the vehicle a sporty and dynamic appearance.
The front fascia is dominated by a sleek LED lighting setup, creating a futuristic face that’s impossible to ignore.
Key design elements include:
- A bold front grille with a unique pattern
- Sleek LED headlamps with LED DRLs
- Coupe-style sloping roofline
- Muscular wheel arches
- Flush-type door handles for improved aerodynamics
- Stylish alloy wheels (up to 17 inches on higher variants)
- Connected LED taillights
Available in eye-catching colors like Cosmic Black, Starry Silver, and Aurora Blue, the Curvv ensures it stands out in any setting.
The Aurora Blue variant, in particular, has been praised for its subtle color-shifting effect under different lighting conditions.
Tata Curvv Powertrain Options: Catering to Every Need
The Tata Curvv offers a range of powertrain options to cater to different customer preferences:
- Petrol:
- 1.2L Revotron turbocharged engine
- Power output: 118 bhp
- Torque: 170 Nm
- Transmission: 6-speed manual or 7-speed DCT automatic
- Diesel:
- 1.5L Kryojet turbocharged engine
- Power output: 116 bhp
- Torque: 260 Nm
- Transmission: 6-speed manual
- Electric (Curvv EV):
- Available in two battery pack options: 45 kWh and 55 kWh
- Power output: Up to 167 PS
- Torque: 215 Nm
- Claimed range: Over 450 km (for the larger battery variant)
The diversity in powertrain options ensures that the Curvv caters to a wide range of customers, from those seeking fuel efficiency to those looking for the latest in electric mobility.
Tata Curvv Interior and Features: Premium Comfort
Step inside the Curvv, and you’re greeted by a cabin that exudes premium feel and functionality. The interior offers a minimalist yet sophisticated design, with high-quality materials and a thoughtful layout. Key interior features include:
- Spacious cabin with ample legroom for both front and rear passengers
- Premium upholstery options
- Panoramic sunroof (on higher variants)
- Ventilated front seats
- Multi-function steering wheel with mounted controls
- Electric parking brake
The Curvv comes equipped with a host of advanced features:
- Infotainment:
- Base variant: 7-inch touchscreen
- Higher variants: 10.25-inch touchscreen
- Top-spec variant: 12.3-inch touchscreen
- Apple CarPlay and Android Auto compatibility
- Connected car features
- Digital Instrument Cluster:
- 10.25-inch digital driver display on higher variants
- Advanced Driver Assistance Systems (ADAS):
- Level 2 ADAS features on the top-spec Empowered+ A variant
- Comfort and Convenience:
- Wireless phone charger
- 360-degree camera
- 6-way powered front seats
- Powered tailgate (top variant)
- Safety:
- 6 airbags
- Electronic Stability Program (ESP)
- Hill Hold Assist
- ISOFIX child seat anchors
Tata Curvv Performance and Driving Dynamics
The Tata Curvv offers a balanced driving experience, combining comfort with engaging dynamics.
The suspension setup, featuring McPherson struts at the front and a twist beam at the rear, is tuned to offer a good balance between ride comfort and handling.
The electric power steering is light at low speeds for easy maneuverability in city traffic, while it weighs up nicely at higher speeds for better stability.
The petrol variants, especially with the DCT gearbox, offer sprightly performance, making them ideal for both city driving and highway cruising.
The diesel variant, with its strong low-end torque, is perfect for those who frequently drive on highways or carry heavy loads.
The Curvv EV variant offers instant torque delivery, characteristic of electric vehicles, making it particularly enjoyable to drive in urban environments.
The larger battery pack variant, with its impressive range, also makes it suitable for longer journeys, addressing the range anxiety often associated with EVs.
Tata Curvv Pricing and Variants
The Tata Curvv is available in multiple variants to cater to different budgets and feature preferences:
Petrol variants:
- Smart: ₹9,99,990
- Pure Plus: ₹10,99,990
- Pure Plus S: ₹11,69,990
- Creative: ₹12,19,990
- Creative S: ₹12,69,990
- Creative Plus S: ₹13,69,990
Diesel variants:
- Smart: ₹11,49,990
- Pure Plus: ₹12,49,990
- Pure Plus S: ₹13,19,990
Curvv EV variants:
- Creative 45: ₹17,49,000
- Accomplished 45: ₹18,49,000
- Accomplished 55: ₹19,25,000
- Accomplished Plus S 45: ₹19,29,000
- Accomplished Plus S 55: ₹19,99,000
- Empowered Plus 55: ₹21,25,000
- Empowered Plus A 55: ₹21,99,000
(All prices are ex-showroom)
Tata Curvv Market Reception and Competition
The Tata Curvv has received an enthusiastic response from the Indian market. In its debut month, the Curvv clocked impressive sales, quickly becoming one of the top-selling models in its segment.
The EV variant, in particular, has seen strong demand, reflecting the growing interest in electric vehicles among Indian consumers.
In the compact SUV segment, the Curvv faces competition from established players like the Hyundai Creta, Kia Seltos, and Volkswagen Taigun.
However, its unique coupe-SUV styling, diverse powertrain options, and feature-rich package give it a distinct advantage.
The Curvv EV variant also competes with other electric SUVs like the MG ZS EV and Hyundai Kona Electric, offering a compelling alternative with its blend of style and range.
Tata Curvv Conclusion: A New Benchmark in the Compact SUV Segment
The Tata Curvv represents a significant step forward in the Indian automotive market. By combining striking design, advanced technology, diverse powertrain options, and competitive pricing, Tata has created a product that appeals to a wide range of consumers.
The Curvv’s success signals Tata Motors’ commitment to innovation and understanding of evolving consumer preferences.
As the automotive industry moves towards electrification, the Curvv, with its ICE and EV options, positions Tata well to lead this transition in the Indian market.
With its blend of style, technology, and practicality, the Tata Curvv is not just a new model – it’s a statement of intent from Tata Motors, setting a new benchmark in the compact SUV segment and paving the way for the future of mobility in India.