TATA Tiago : In the ever-evolving landscape of the Indian automotive market, TATA Motors has once again proven its mettle with the launch of the new TATA Tiago.
This latest iteration of the popular hatchback has taken the market by storm, offering a slew of premium features that were once the preserve of higher segments.
Let’s delve into what makes the TATA Tiago a game-changer in its class.
TATA Tiago A Design That Turns Heads
The TATA Tiago has always been known for its attractive design, but the new model takes it a step further.
The front fascia features a bold, honeycomb grille that exudes confidence and sportiness.
The sleek, projector headlamps with LED daytime running lights not only enhance visibility but also add a touch of sophistication to the overall look.
Moving to the side profile, the Tiago’s dynamic character lines and well-proportioned body create a sense of motion even when the car is stationary.
The 15-inch diamond-cut alloy wheels, available in higher trims, further accentuate the premium feel of the vehicle.
At the rear, the Tiago sports LED taillamps that not only look stylish but also improve visibility for following traffic.
The integrated roof spoiler adds a sporty touch while also serving an aerodynamic purpose.
TATA Tiago Interior: Where Premium Meets Practical
Step inside the TATA Tiago, and you’re greeted by an interior that punches well above its weight class.
The dashboard features a dual-tone design with premium soft-touch materials that elevate the cabin ambiance.
The center console is dominated by a 7-inch touchscreen infotainment system, which we’ll delve into later.
One of the standout features of the Tiago’s interior is the attention to detail.
From the textured surfaces to the chrome accents around the air vents and gear lever, every element has been carefully crafted to create a premium feel.
The flat-bottom steering wheel, with integrated controls for audio and phone, adds a sporty touch while enhancing functionality.The seats deserve special mention.
Upholstered in high-quality fabric (with leatherette options in top trims), they offer excellent support and comfort, even on long journeys.
The driver’s seat is height-adjustable, ensuring that drivers of all statures can find their perfect driving position.
TATA Tiago Technology: A Class Apart
The TATA Tiago truly shines when it comes to its technological offerings.
The aforementioned 7-inch touchscreen infotainment system is not just a pretty face; it’s powered by TATA’s ConnectNext technology, offering seamless smartphone integration via Apple CarPlay and Android Auto.
The infotainment system is paired with a premium 8-speaker sound system developed in collaboration with Harman.
The audio quality is exceptional for this segment, offering crisp highs and deep bass that would put many higher-segment cars to shame. But the tech features don’t stop there.
The Tiago also offers:
- Digital Instrument Cluster: A fully digital instrument cluster provides all essential information in a clear, easy-to-read format. It can be customized to display various information as per the driver’s preference.
- Automatic Climate Control: Once a feature reserved for premium cars, the Tiago now offers automatic climate control, ensuring optimal comfort for all occupants.
- Rear Parking Camera: A high-resolution rear parking camera with dynamic guidelines makes parking in tight spots a breeze.
- Push-Button Start: Keyless entry and push-button start add a touch of convenience and premium feel to the daily driving experience.
- iRA Connected Car Technology: In higher trims, the Tiago offers TATA’s iRA (Intelligent Real-time Assist) connected car technology.
- This allows users to access various vehicle functions through their smartphone, including remote lock/unlock, geofencing, and vehicle health monitoring.
TATA Tiago Performance: Peppy and Efficient
Under the hood, the TATA Tiago offers two engine options:
- 1.2L Revotron Petrol Engine: This 3-cylinder engine produces 86 PS of power and 113 Nm of torque.
- It’s known for its peppy performance and excellent fuel efficiency.
- 1.2L Revotron CNG: For those looking for even more economical running costs, TATA offers a factory-fitted CNG option.
- This variant produces 73 PS of power and 95 Nm of torque in CNG mode.
- Both engines can be paired with either a 5-speed manual transmission or an AMT (Automated Manual Transmission), catering to different driving preferences.
The Tiago’s suspension setup strikes a fine balance between comfort and handling.
The McPherson strut front suspension and twist beam rear suspension soak up road imperfections with ease, while still providing confident handling around corners.
One of the standout features in terms of performance is the multiple driving modes offered in the AMT variant.
Drivers can choose between City and Sport modes, altering the throttle response and gear shift points to suit different driving conditions.
TATA Tiago Safety: No Compromises
TATA Motors has always prioritized safety, and the Tiago is no exception.
The car is built on TATA’s robust Agile Light Flexible Advanced (ALFA) architecture, which has been designed to meet the most stringent safety norms.
Key safety features include:
- Dual Airbags: Standard across all variants, ensuring protection for both driver and front passenger.
- ABS with EBD: Anti-lock Braking System with Electronic Brakeforce Distribution ensures optimal braking performance in all conditions.
- Corner Stability Control: This feature enhances the car’s stability while cornering, particularly useful in emergency maneuvers.
- Rear Parking Sensors: In addition to the rear camera, parking sensors make parking in tight spots safer and easier.
- ISOFIX Child Seat Anchors: Ensuring the safety of the youngest passengers.
- Impact Sensing Auto Door Unlock: In the event of a collision, the doors automatically unlock, facilitating quick exit or access for rescuers.
- Seat Belt Reminder: For both driver and front passenger, ensuring that safety is always a priority.
The Tiago has been awarded a 4-star safety rating by Global NCAP, a testament to TATA’s commitment to passenger safety.
TATA Tiago Fuel Efficiency: Easy on the Pocket
In a country where fuel efficiency is a key consideration for car buyers, the TATA Tiago doesn’t disappoint.
The petrol variant offers an ARAI-certified fuel efficiency of 23.84 km/l for the manual transmission and 23.84 km/l for the AMT variant.
The CNG variant takes efficiency to another level, offering an impressive 26.49 km/kg in CNG mode.
This makes the Tiago CNG one of the most economical cars to run in its segment.
TATA Tiago Variants and Pricing: Something for Everyone
TATA offers the Tiago in multiple variants to cater to different budgets and requirements:
- XE: The base variant, offering essential features at an attractive price point.
- XT: Adds more convenience features like power windows and central locking.
- XZ: Introduces the touchscreen infotainment system and alloy wheels.
- XZ+: The top-end variant with all the bells and whistles, including the digital instrument cluster and iRA connected car tech.
Each of these variants is available in both petrol and CNG options, with the choice of manual or AMT transmissions in the petrol variants.
Pricing is competitive, starting from around ₹5.4 lakhs for the base XE variant and going up to ₹7.9 lakhs for the top-end XZ+ AMT variant (ex-showroom prices, may vary by location).
TATA Tiago Market Impact: Raising the Bar
The launch of the new TATA Tiago with its premium features has sent ripples through the hatchback segment.
Competitors are now scrambling to update their offerings to match the Tiago’s feature list and value proposition.
The Tiago’s success lies in its ability to offer premium features at a price point that was previously unheard of in this segment.
It has effectively blurred the lines between budget hatchbacks and premium hatchbacks, offering customers the best of both worlds.
Sales figures since the launch of the new Tiago have been impressive, with TATA reporting a significant uptick in bookings and enquiries.
The car has been particularly popular among young, first-time car buyers who are looking for a vehicle that offers style, features, and safety without breaking the bank.
TATA Tiago Conclusion: A New Benchmark in the Hatchback Segment
The TATA Tiago, with its array of premium features, has set a new benchmark in the hatchback segment.
It offers a compelling package that combines attractive design, a feature-rich interior, peppy performance, and top-notch safety, all at a price point that offers excellent value for money.
What sets the Tiago apart is not just the individual features, but how well they come together to create a cohesive, premium experience.
From the moment you set eyes on its stylish exterior to the time you spend behind the wheel, enjoying its comfortable ride and advanced tech features, the Tiago consistently punches above its weight.
TATA Motors has shown that it understands the evolving needs and aspirations of Indian car buyers.
By offering premium features in an affordable package, they’ve democratized access to advanced automotive technology and safety features.
As the automotive landscape continues to evolve, with increasing focus on electrification and connected technologies, the TATA Tiago stands as a testament to what can be achieved when a manufacturer truly listens to its customers and isn’t afraid to challenge segment norms.
The Tiago is more than just a car; it’s a statement from TATA Motors about their vision for the future of mobility in India.
If this is a sign of things to come, then the future of the Indian automotive industry looks very bright indeed.
The TATA Tiago has not just entered the market with premium features; it has redefined what customers can expect from a hatchback in this price range.